Новые туристические кампании запускаются для стимулирования спроса на значимые путешествия на Гавайях
Источник изображения：https://mauinow.com/2024/04/30/new-tourism-campaigns-launch-to-stimulate-meaningful-travel-demand-in-hawai%CA%BBi/
Two new campaigns have been launched in Hawaii to boost meaningful travel demand. The campaigns focus on promoting sustainable tourism and encouraging visitors to experience the culture and natural beauty of the islands.
The first campaign, called “Mālama Hawaiʻi,” highlights the importance of caring for the Hawaiian environment and respecting the local culture. The campaign aims to educate tourists about sustainable practices and ways to minimize their impact on the islands.
The second campaign, called “Kuleana,” emphasizes the concept of responsibility and accountability in travel. It encourages visitors to engage with the local community and participate in meaningful activities that contribute to the preservation of Hawaiian culture and heritage.
Both campaigns are part of a larger effort to shift the focus of tourism in Hawaii towards more meaningful and authentic experiences. By promoting sustainability and cultural appreciation, the campaigns aim to create a more positive and fulfilling travel experience for visitors while also benefiting the local community.
